How can promotional modeling agencies improve your brand awareness?
Updated: Jun 15
Brand awareness is essential because you want your target audience to get familiar with your brand and be able to recognize it. After all, how will your customer buy something from you if they don’t even know you exist? Marketing experts estimate that a prospect needs to see your brand at least seven times before they finally decide to buy your product or service. So how can promotional modeling agencies improve your brand awareness?
Four ways promotional modeling agencies can improve your brand awareness
Following, you will find four ways promotional modeling agencies can strengthen your brand awareness:
Attracting your audience
We are in a busy and noisy world; everybody is claiming your attention. Models naturally attract the public’s attention and make them want to listen to what they are saying.
Models can effortlessly elevate your event, drawing people’s eyes to them and what surrounds them. By having promo models in your corporate or promotional events, you can motivate people to participate in them and glamorize your products and services.
It is more important to draw attention to trade shows and events because you invest money to attend and expect to have some deals out of it.
Most managers consider the best event staff are qualified sellers to do demonstrations, deliver the sales pitch and close the sales. Of course, having vendors is essential. But who is attracting and pre-qualifying leads?
Trade show models can grab bystanders’ attention, distribute promotional material, motivate the initial conversation, and answer basic questions. After that, they can send people interested in more in-depth information to the company staffers.
Humanizing your brand
Let's face it. Although you are proud of your logo and letterhead design, if you are attending an event, most people passing by your stand won't remember your brand, even if it is a fantastic design. However, when promotional models are present, they can attract more attention and make your brand more memorable.
Promo models are more than beautiful faces; they bring a relatable and human approach to the events. Something that your target audience appreciates. People associate the positive traits of the models with your brand. Making your company’s brand look more attractive, glamourous, appealing, and reliable.
Communicating your message
People receive promotional messages through TV ads, banners, social media ads, telemarketing, etc. People are so used to these advertisements, repeated incessantly through different media, that they ignore them. Promotional models have their voice, the uniqueness that allows them to adapt the message to the public they are talking to.
Promo models can leave behind a long-lasting impression and evoke emotions in people. Therefore, they have a higher chance of making your target audience respond positively to your ads than a standard canned message could do.
Connecting with the community
You can use many marketing strategies to promote your products and services. Trade shows, conferences, and conventions are the best way to engage your customers with your brand through experiential marketing. Still, few of them effectively connect with your target audience as hosting or attending public events.
Promotional models can act as brand ambassadors or host/hostesses. They can interact with the audience, loosening the tension so the potential customer can relax and take a look around. However, an event can turn into something awkward and even dull if there is no human interaction.
Promo models can help you recover your investment in that expensive event. They can help you make your event memorable.
Are you looking for the best promotional modeling agencies?
VLR Group Promotions is one of the best promotional modeling agencies in Miami. Our team has experience with event staffing for each role. Let us help you with your next professional or promotional event.
Contact us today to learn more about how we can help your company. Reach out to us today!